Retain Your SME Clients

Become the go-to choice for small businesses by offering the financial and business tools they truly require.

SEF LINK is the solution that positions you as the central platform for your SME clients.

With modular tools that seamlessly embed into existing eBank and mBank environments, SEF LINK enables you to enhance your service offering—without any additional development effort.

Zasto SEF LINK za banke

Why SEF LINK
for banks?

Turn your app into the primary business tool for your SME clients.

In the Open Banking era , clients may still hold an account with your bank—while managing their daily business operations through other applications.

As a result, the bank becomes just a place where money flows, rather than the channel through which clients run their business.

Everything SME clients need—you already cover. You just haven’t offered it yet.

SEF LINK allows you to integrate essential business tools directly into your banking app—without additional development, while maintaining full control and security.

Empower your app to become the central hub for business operations for micro, small, and entrepreneurial firms.

Be the first in line when clients search. Not the last.

Position yourself before someone else does.

REASON 1

SME Clients No Longer Wait for Banks to Offer Solutions

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They are accustomed to using applications that deliver immediate value—for invoicing, cash flow, and payments. If your bank doesn’t offer these tools, they are already using alternatives outside your ecosystem.

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Thanks to Open Banking regulations, the door is already open. ERP and fintech tools are accessing both data and customer relationships.

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REASON 2

Fintech and ERP Solutions Already Have Access to Your Clients

REASON 3

Regulatory Changes Are Driving Digitalization

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SEF (Electronic Invoicing System, e-Delivery Notes) and other state digital infrastructures are rapidly evolving making your clients demand tools that are compliant and efficient. If bank doesn’t provide them, someone else will.

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By 2025, clients won’t leave a bank due to lack of satisfaction—they’ll leave because another application better helps them run their business. The app they use daily becomes their new “financial center.”

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REASON 4

Users Don’t Choose the “Best Bank”—They Choose the Most Useful Tool

REASON 5

Your Competitors Are Already Acting

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More and more banks in the region are developing “business hub” functionalities for SMEs. The first to deliver value is the first to retain the client.

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What You Gain

SEF LINK delivers strategic value for your bank.

You are becoming a Partner, Not Just a Service Provider

Micro and small businesses are the largest—but often most overlooked segment. By offering the tools they truly require, your bank becomes the primary digital channel for clients’ business operations. Clients stay because they get everything in one place—directly within your banking app. This directly reduces churn and increases long-term client value.

You are Increasing User Engagement and Loyalty

By integrating SEF LINK modules into your mBank/eBank app, you increase daily client interactions—invoice management, payments, planning, and more. More interactions mean higher satisfaction and stronger brand affinity with your bank.

Sales Opportunities Driven by Real User Behavior

Integration with SEF LINK gives you real-time insights into client needs—liquidity issues, delayed payments, and more. This generates qualified leads for factoring, loans, and other products—without additional marketing effort.

Fast, Secure Implementation Without High Costs

SEF LINK is ready for rapid API integration, with options for hosting on your bank’s infrastructure or via a white-label approach. Everything is modular—your bank chooses which features to activate. No major investments, with zero compromises on security.

Security and control remain in your hands, while your time-to-market is significantly reduced.

Positioning Yourself in the Open Banking Era

As ERP and fintech solutions become the new “front-end” for banking services, SEF LINK helps your bank maintain a central role in your clients’ business operations.

Don’t let someone else become the interface between you and your users.

What Your SME Clients Gain Through Your App

What Your SME Clients Gain Through Your App Concrete value. Daily tools. All through your own digital channel.

SEF Invoice Management

Full integration with the Electronic Invoicing System (SEF). Users can receive, create, send, approve, and cancel invoices—directly from the banking app.

Cash Flow Forecasting

A clear view of expected inflows and outflows over the next 14 and 30 days. Predict costs (installments, leasing, salaries, taxes) and gain insights into real liquidity. Clients know when and how much money they need—you know when to act.

Automated Receivables Collection

Automatically send email reminders to clients who are late on payments. Improves collections and liquidity while saving clients valuable time.

Payment Reminders

Automatic notifications sent before invoice due dates. Helps users maintain healthy cash flow—without delays or stress.

Invoice Builder – creating and sending of invoices

Clients can easily generate invoices that are sent to:

  • Domestic clients through SEF, or individually
  • VAT invoices if the client is not on SEF, or to international clients
  • Factoring Marketplace

    Built-in marketplace for factoring offers. Users can submit invoices and receive quotes from multiple factoring providers. The bank can offer its own factoring solution or earn commissions through partners.

    What the SME Clients Experience Looks Like

    FAQ

    SEF LINK delivers strategic value for your bank.

    No. SEF LINK is API-first and fully modular. The bank can implement only selected functionalities, all configurable to work seamlessly within the existing mBank/eBank environment.

    We also support white-label solutions that require no integration.

    No “must-haves” – all modules function independently.
    The bank chooses which functionalities to activate, knowing that it can also add them later, without any additional migration.

    SEF LINK can be hosted:

    • On the bank’s own infrastructure (for maximum control),
    • Or as a cloud-based white-label solution.

    The bank chooses deployment approach in accordance with its security policies.

    Yes. SEF LINK is fully compliant with GDPR and local data protection laws.
    All processes adhere to the regulations set by the National Bank of Serbia.

    Our team provides:

    • Technical support during and after integration
    • Comprehensive documentation for development teams
    • Training for banking sales and customer support teams

    System maintenance can be included as part of the SLA agreement.

    Yes. The bank can:

    • Offer services for free to increase client loyalty
    • Offer them as a premium option to generate additional revenue
    • Additionally, earn commissions through the marketplace.
    • No. SEF LINK adapts to the way a typical SME client works—whether they use an accountant, Excel, or simple business software. It does not require an ERP system, training, or a software change.
    • Clients can continue working with their accountant while simultaneously gaining additional tools for invoicing, collections tracking, cash flow planning, and factoring access—directly within the banking app.
    • Depending on the scope of the project, the first functionality can be ready as an MVP within 4–6 weeks with basic integration. Our team has extensive experience with banking environment integrations and is ready to support the entire process.
    • Time-to-market also depends on the priorities and capacity of your development team.

    Your app is not part of your SME clients’ business workflow.
    Why shouldn’t it be?

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